Coolpad Announces Collaborative Partnership with Pixelworks
January 07, 2020 at 02:00 pm
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Coolpad announced a compelling new partnership with Pixelworks, Inc. By incorporating Pixelworks technology, next-generation Coolpad devices will offer authentic, cinematic movie quality and spectacular HDR visuals. The first Coolpad product designed with this technology is planned to be released later 2020. Coolpad will be launching the first of many products with Pixelworks in the coming year with features including: High-Dynamic Range (HDR), upscaling for millions of Standard Definition video content online - Clear, life-like motion for videos - Richer, vibrant, and more accurate colors. As smartphones are the primary entertainment device for an increasing portion of the population, display experience is paramount for a mobile device to be successful.
Pixelworks, Inc. is a provider of visual processing semiconductor and software solutions that enables viewing experiences in a variety of applications. Its primary target markets are Mobile, including smartphones and tablets, home, and enterprise, including projectors, personal video recorders, and over-the-air (OTA) streaming devices, and Cinema, including creation, remastering, and delivery of digital video content. The Companyâs products categories include Semiconductor Hardware and Software and Platform Licensing. Its Semiconductor Hardware products include Visual Processor integrated circuits (ICs) for mobile devices, ImageProcessor SoCs for digital projectors and Transcoder ICs for media players, set-top-box recorders. Its Software and Platform Licensing products include Pixelworks Pro Software and TrueCut Motion Platform. Its core visual processing technologies include MotionEngine, artificial intelligence Based Display Processing, Advanced Scaling, and others.
PIXELWORKS, INC. 
