Pinterest : latest campaign turns finding yourself into an adventure
June 07, 2024 at 02:02 pm
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Pinterest's latest campaign turns finding yourself into an adventure
June 7, 2024
Each month, 518 million1 users come to Pinterest to find inspiration and discover ideas tailored to their individual taste. That's 518 million unique journeys of discovery, where users can tap into their most creative selves and dare to dream big, then do big-all on Pinterest.
Pinterest's new 2024 brand campaign taps into that spirit of inspiration by taking viewers on a cinematic journey through the fantastical, whimsical world of Pinterest, where finding yourself becomes an adventure. Inspired by real stories from real Pinterest users, the spots showcase Pinterest as a place where even the most disparate ideas come together to create a world all your own.
"We saw an opportunity to tap into the unique personalization Pinterest has to offer," said Xanthe Wells, VP of Global Creative at Pinterest. "Pinterest thrives in what we like to call the 'magic middle'-the space where people are free to discover and shape their own unique identities, then make them real. That extends beyond searching and saving, and into shopping."
68%
of monthly Pinterest users believe they can be their authentic self on the platform2
84%
of weekly Gen Z Pinterest users say they discover products that fit their taste and style while shopping on Pinterest3
The campaign was produced entirely in-house by Pinterest's House of Creative, directed by Iconoclast duo Alaska, edited by Rami d'Aguiar of Cabin and with visual effects created by Noise VFX. Rather than relying entirely on CGI, the campaign was filmed practically across three soundstages to reflect Pinterest's aim to inspire action in the real world, not just the digital one. Whether it's finding your perfect festival fit or your next passion project, Pinterest invites you on a trip down the rabbit hole into a world of infinite inspiration.
Watch the campaign spots below.
Gen Z is all about exploring, cross-pollinating and curating their identity. This spot shows our metaphorical Alice going down the rabbit hole, being inspired by things she would have never searched out, and eventually, finding herself.
Pinterest isn't just for inspiration, it's a place to follow your obsessions. Inspired by a real user story of learning to knit on Pinterest, this spot shows how Pinterest can help actualize ideas, and even turn a hobby into an entrepreneurial endeavor.
Pinterest is the go-to place for festival-goers looking not just to create a look, but THE look. Leaning into one of our favorite Pinterest Predicts trends, Western Gothic, this spot shows the journey of finding the perfect concert aesthetic on Pinterest.
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Pinterest Inc. published this content on
07 June 2024 and is solely responsible for the information contained therein. Distributed by
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07 June 2024 13:01:00 UTC.
Pinterest, Inc. is a visual search and discovery company. The Companyâs primary service, Pinterest, can be accessed through its mobile application or the Web. People use Pinterest to find ideas. As they browse Pinterest content, Pins, they fine-tune their tastes and find the idea. Users interact with the platform in multi-session journeys to find inspiration, curate their latest look, plan their next project and shop from brands. It has approximately 498 million monthly active users across the world. Content on Pinterest comes from a variety of sources, including retailers, brands, creators, publishers and users. It acquires that content via a range of methods, including product catalog uploads, direct publishing, and user curation. Content formats include images that allow the user to click into an idea to learn more, videos that provide the steps of an idea, and products that brands and merchants upload from catalogs.
PINTEREST, INC. 
