Pinterest : introduces AR Try On for Home Decor for the ultimate online home shopping experience
January 31, 2022 at 03:10 pm
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Pinterest introduces AR Try On for Home Decor for the ultimate online home shopping experience
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January 31, 2022
News, Product, Technology, Home
Today we're introducing Try On for Home Decor, a new way for Pinners to shop for the home decor inspiration they find on Pinterest using augmented reality. This latest AR technology from Pinterest enables Pinners to virtually place items from US retailers like Crate & Barrel, CB2, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy.
Millions of Pinners come to Pinterest every month to search and shop home decor inspiration.1Try On for Home Decor brings the offline shopping experience online to help Pinners visualize new products in their space and move seamlessly from inspiration to realization right from their phone.
As people come to the platform to shop early in their decision-making process, Try On helps them evaluate and find what's right for them. Try On for Home Decor is powered by Lens and follows the launches of Try On for lipstick and eyeshadow. The virtual home decor experience is launching live across more than 80,000 shoppable Pins while the beauty experience is currently available across 14,000 shoppable Pins. Pinners are 5x more likely to purchase from Try On-enabled Pins than standard Pins.2
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Pinterest Inc. published this content on 31 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 31 January 2022 15:09:03 UTC.
Pinterest, Inc. is a visual search and discovery company. The Companyâs primary service, Pinterest, can be accessed through its mobile application or the Web. People use Pinterest to find ideas. As they browse Pinterest content, Pins, they fine-tune their tastes and find the idea. Users interact with the platform in multi-session journeys to find inspiration, curate their latest look, plan their next project and shop from brands. It has approximately 498 million monthly active users across the world. Content on Pinterest comes from a variety of sources, including retailers, brands, creators, publishers and users. It acquires that content via a range of methods, including product catalog uploads, direct publishing, and user curation. Content formats include images that allow the user to click into an idea to learn more, videos that provide the steps of an idea, and products that brands and merchants upload from catalogs.
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