Pininfarina S p A : AND INKAR COLLABORATE FOR AN EXCLUSIVE LIMITED EDITION OF IPHONE COVERS

NOVEMBER 2022/PRESS RELEASE

PININFARINA AND INKAR COLLABORATE FOR

AN EXCLUSIVE LIMITED EDITION OF IPHONE COVERS

Turin, November 11, 2022 - Pininfarina and the luxury brand INKAR announce a collaboration to create an exclusive limited edition of Iphone 13 Pro and 14 Pro covers. These covers are the fruit of a relationship that shares a visionary approach in which, art, design and technology combine together to create a special product that stands out for its exclusiveness. At the heart of the collaboration, is Pininfarina's passion for innovation and INKAR's ambition to bring the latest technologies, the finest materials, and the best talents together. Pininfarina, thanks to its multidisciplinary skills ranging from automotive to industrial design, was able to interpret this vision, creating for INKAR a limited edition, characterized by a unique and timeless style, which embodies Pininfarina's values, purity, elegance and innovation as well as a strong level of customization.

This first collaboration with INKAR sees the creation of a limited edition of only ninety-nine iPhone cases for

13 Pro and 14 Pro each. Among the ninety-nine cases, five distinguished by exclusive redline silver cases, hand drawn by Italian artisans, giving life to a super exclusive five pieces edition in the context of a limited series.

The cases will be available via online stores on 1st December, 2022. These cases are the very first iPhone cases designed by Pininfarina in its history, with full customization. Each case has a serial number engraved to record its rare existence. Materials are selected with highest quality, including the sustainable solution of using dead-stock leathers of renowned Pininfarina automobiles.

The extraordinary cases were inspired by

the Pininfarina Modulo, a legendary concept car, an icon and a milestone in the history of Pininfarina.

It made its world debut at the 1970 Geneva Motor Show and it won 22 international design awards.

WWW.PININFARINA.COM

NOVEMBER 2022/PRESS RELEASE

Pininfarina design team has beautifully recreated the detailed design of Pininfarina Modulo into the cases, such as its 24 holes in the engine cover, its elegant and unprecedented line, and its delicate yet strong redline. The cases are carefully crafted one by one in Italy, at one of the finest factories that produces luxury goods using the latest technology. During the two-year development period, the details were honed to 0.1mm.

Paolo Lugaro, Pininfarina Lead Designer said that "the most difficult part of this project was to embody all the Pininfarina values - purity, elegance, innovation and sophistication - as well as our "one to one" atelier legacy - through several customization options - in such a small product. There was absolutely no space for mistake and we, together, did an excellent job."

For customization, there are five colors, two lens leathers, and ten plates made of leathers, natural wood, carbon fiber, and aluminum, available for customers to select from. As a certificate of these exclusive cases, an NFT will be issued per each case. This will also serve as an exclusive membership that will grant pre-order opportunities for upcoming INKAR collaborations.

PRODUCT INFORMATION

Website: https://inkar.io

Online store: https://shop.inkar.io

The products will be available from

December 1st, 2022

ABOUT PININFARINA

Pininfarina is an Italian car design firm and coachbuilder, headquartered in Italy. As a global icon of Italian style, Pininfarina is recognized for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation. Pininfarina collaborated with world-leading luxury goods companies, from supercar brands (Ferrari, Maserati, Alfa Romeo) and yachts

(Princess and Oceanco) to residential (Cyrela and Excem Real Estate) as well as consumer products (Visconti & LVMH). Rooted in the goal of humanizing innovation and technology, Pininfarina creates designs both aesthetically powerful and boundary- pushing, with unique user experiences merging physical and digital worlds.

ABOUT INKAR

INKAR is a manifestation of identity, a vehicle for your soul (KAR) not limited by the physical world. A luxury collaboration brand that brings the latest technologies, the finest materials, and the talents

together. INKAR provides a superior experience that transcends boundaries between real and virtual worlds that embarks on a journey of absolute creative freedom.

Francesco Fiordelisi

HEAD OF COMMUNICATIONS, PININFARINA S.p.A.

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