Over 125 million pairs of FREE Intel 3D glasses to be distributed at retail nationwide
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In addition, the timeslot will feature a 60-second 3D SoBe Lifewater commercial marking the return of the ultra-hip SoBe lizards, who made noise during last year's Super Bowl broadcast with one of the most talked about spots. DreamWorks Animation's history-making 3D movie trailer was animated using Intel's latest, high-performance processing technologies and will be broadcasted along with the SoBe television spot at the end of the second quarter of the game, which airs on NBC on
Intel has produced over 125 million pairs of 3D glasses, which are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January and will be FREE to consumers. Should a display's supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.
NBC viewers will be alerted to the SoBe Lifewater Super Bowl Displays via a series of tune-in spots airing beginning on
The 60-second SoBe Lifewater spot, directed by Super Bowl commercial veteran and brand architect
About Monsters vs. Aliens
DreamWorks' "Monsters vs. Aliens," the Company's first InTru 3D release, opens nationwide
About DreamWorks Animation SKG
DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of 17 animated feature films, including "Shrek," "Shrek 2," "Shark Tale," "Madagascar," "Over the Hedge," "Shrek the Third," "Bee Movie," "Kung Fu Panda" and "Madagascar: Escape 2 Africa." "Monsters vs. Aliens" opens in theaters on
About PepsiCo
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than
About Intel
Intel (Nasdaq: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom, blogs.intel.com and www.intru3d.com.
About NBC
NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.
NBC's roster of popular scripted series includes the two-time Emmy-winning 30 Rock (starring Golden Globe and Emmy winners
In the alternative series realm, NBC boasts Deal or No Deal, hosted by
Press Contacts: For DreamWorks Animation: Jeff Hare DreamWorks Animation (818) 695-6055 jeff.hare@dreamworks.com For SoBe Lifewater: Kristi Hinck PepsiCo (914) 253-2437 kristine.hinck@pepsi.com OR Jeffrey Klein, Dave Donovan Dan Klores Communications (212) 685-4300 jeff_klein@dkcnews.com; dave_donovan@dkcnews.com For Intel Corporation: Nick Knupffer Intel Global Communications (408) 250-7265 nick.knupffer@intel.com For NBC: Wendy Luckenbill VP Scripted, Alternative Series, Specials and Daytime NBC Press Contacts (818) 777-2839 wendy.luckenbill@nbcuni.com
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
SOURCE DreamWorks Animation SKG, Inc.