Pareteum Corporation announced that it has been selected by Coniq to provide IoT management and connectivity for Coniq's portfolio of in-store devices. UK-headquartered Coniq, which is backed by Lepe Partners, will harness the Pareteum Experience Cloud IoT enablement platform to provide secure connectivity and management for smart loyalty tracking devices, at points of sale, operated by Coniq clients throughout Europe.Coniq's loyalty tracking devices gather data on shopper behavior, including visits, spending patterns and loyalty reward redemption. Data is used by Coniq and its clients to devise more effectively targeted engagement campaigns. The new partnership will ensure Coniq is able to access valuable data and insights securely, cost-effectively, and in real time, wherever devices are located, due to the global reach and scale of the Pareteum Experience Cloud IoT platform. Coniq will benefit from unbroken visibility into the performance, status, and behavior of each of its devices. Pareteum Experience Cloud, a single source for the creation, delivery and rapid scaling of a multitude of API-driven communications experiences, delivers an unrivaled combination of mobility, engagement, analytics, and intelligence services. The Experience Cloud provides access to a range of retail-centric applications including precise, in-venue consumer engagement and unique, first-party location data insights.