OverActive Media Corp. announced the hiring of Matt McGlynn to its leadership team in Toronto. McGlynn leaves his prior role as Vice President of Brand at Royal Bank of Canada (RBC) to join OverActive as Vice President of Marketing and Brand.

McGlynn has worked in several dynamic industries including sports, gaming, entertainment and banking, most recently leading the Brand Marketing team at RBC. In his role, McGlynn oversaw teams that delivered brand strategy, brand metrics and insights, sponsorships, events, and youth banking. During his ten years at RBC, McGlynn's expertise and unique creative approach have helped reframe the RBC brand globally, reaching new audiences and deepening engagement.

As Vice President of Marketing and Brand at OverActive, McGlynn will lead the company's strategic marketing portfolio including Toronto Ultra and Toronto Defiant team brand growth, content development and distribution, partnership activations, data strategy and deployment, creative direction and design, event strategy and promotion, and merchandise creative and sales. Further, McGlynn will bring critical thought leadership to a rapidly growing global organization.