OUTFRONT Media Inc. announced a new partnership with RioCan to create high-tech advertising installations in the reimagined Yonge Sheppard Centre. Forty-eight, high-definition, digital screens offer marketing opportunities throughout this retail, residential and commercial hub at the northern gateway to the city. The new venture marks an expansion of a long-standing partnership between the two industry leaders who collaborated on a similar project at Yonge Eglinton Centre, RioCan's landmark mixed-use development in Midtown Toronto. The vibrant, digital network of screens that have been installed at Yonge Sheppard Centre are supported with beacon technology, which provides advertisers valuable granular data on traffic.