OUTFRONT Media announced the hire of Joel Melby, who will serve as the company's chief technology officer. In his new role, Melby will oversee the development and engineering team that is building OUTFRONT Media's ON Smart Media platform, reporting to Andy Sriubas, EVP, Strategic Planning & Development. A recognized leader and product visionary in the digital media industry, Melby brings deep technical experience to OUTFRONT Media. Most recently he served as the CTO of clypd. Melby will work closely with OUTFRONT Media's digital team, including James Price, SVP, Chief of Product, Christian Eidt, CIO, and Marion Parrish, SVP, Digital Operations, in a design-build-operate partnership for the platform.