TEMECULA, Calif., Jan. 31 /PRNewswire-FirstCall/ -- Outdoor Channel,
America's Leader in Outdoor TV, today announced record 2007 fourth quarter
ratings. In comparison to the same quarter in 2006, the network increased
household delivery by 33% Monday - Sunday, 7 PM - 12 AM and 88% on
Saturday/Sunday, 6 AM - 7 PM. In the fourth quarter of 2007, the network
garnered an average 0.2 coverage rating during 7 PM - 12 AM, Monday - Sunday
and an average 0.3 coverage rating during 6 AM - 7 PM on Saturday and Sunday.
"The fourth quarter of 2007 has resulted in especially strong ratings for
us," said Tom Hornish, COO at Outdoor Channel. "Our viewers have clearly
responded to our programming strategy which focuses on putting the best
quality outdoor shows into cohesive, thematic blocks."
When compared with the fourth quarter in 2006, Outdoor Channel's marquee
Sunday and Tuesday night (7 PM - 12 AM) programming blocks posted especially
impressive household delivery growth, boasting 115% and 35% increases
respectively.
Sunday Night on the Hunt presented by Thompson Center, one of Outdoor
Channel's primetime big game hunting programming blocks, posted an average
coverage rating of 0.4 in the fourth quarter. Another primetime big game
hunting block, Tuesday Night Pursuits presented by Mossy Oak, pulled an
average coverage rating of 0.4 during the fourth quarter.
Outdoor Channel has been Nielsen-rated since July of 2002 and is the only
full-time outdoor network that is Nielsen-rated.
About Outdoor Channel
Outdoor Channel is America's Leader in Outdoor TV, offering programming
that captures the excitement of hunting, fishing, off-road motorsports,
adventure and the Western lifestyle. The network can be viewed on multiple
platforms including high definition, video-on-demand, as well as on a dynamic
new web site. Outdoor Channel is a wholly owned subsidiary of Outdoor Channel
Holdings, Inc. (Nasdaq: OUTD). For more information about Outdoor Channel,
please visit http://www.outdoorchannel.com.
SOURCE Outdoor Channel