Leaders in Outdoor Media Ink Partnership to Collaborate on Programming, Promotion and Online Content
"Bonnier Corporation's depth of knowledge and experience is legendary in the outdoor publishing world," said
Under the terms of the agreement, the two companies will develop an original series together in 2010. Field & Stream will receive brand integration within an Outdoor Channel original series, and Field & Stream's 2009 and 2010 Total Outdoorsman Challenge franchise will air exclusively on Outdoor Channel.
Additionally, both companies will exchange web content, making Outdoor Channel video and Bonnier editorial content available to more than 12 million unique visitors annually.
Field & Stream and Outdoor Life are the largest, most recognized outdoor publications in the world, and like Outdoor Channel are completely devoted to the outdoor experience and lifestyle. For more than 100 years, Field & Stream and Outdoor Life have provided hunters and fishermen with compelling stories, expert tips and trusted advice through their magazines, websites and events.
"When the strongest media brands in the outdoor industry combine resources it presents a tremendous opportunity to both outdoor consumers and the industry we serve to enjoy more valuable content and greater brand integration," said
About Bonnier Corporation
Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines, websites, television properties, and events. Bonnier Corp. is the U.S. division of the Bonnier Group, (www.bonnier.com), a 200-year-old, family-owned media group based in
About Outdoor Channel
Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is operated by a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (Nasdaq: OUTD). For more information about Outdoor Channel, please visit www.outdoorchannel.com.
SOURCE Outdoor Channel