Outbrain announced the appointment of Greg Archibald as General Manager & Senior Vice President of Sales for the United States. In this role, Archibald will oversee all agency and brand demand functions in the US, with a focus on driving revenue, adoption, and retention of Outbrain's high-impact performance advertising solutions, including the open internet branding platform, Onyx by Outbrain. Archibald brings over two decades of experience leading high-performing sales teams for companies including Criteo, Yahoo, and InMobi.

His strategic mindset, customer-centric approach, and proven track record make him well-positioned to expand Outbrain's presence across the US marketplace. Prior to joining Outbrain, Archibald served as Senior Vice President of Americas Media for InMobi, where he led revenue operations for the region. He previously spent over three years at Criteo as Executive Vice President for the Americas, developing and executing growth strategies that significantly increasedmarketshare and revenue.

Outside of work, Archibald is dedicated to mentoring the next generation of sales leaders. He began his career as a U.S. Navy pilot, serving for over nine years. He holds a Bachelor of Science degree from the University of Arizona.