Orient Electric has appointed Ravindra Singh Negi its managing director, effective May 31, 2024 (subject to regulatory approvals). Negi joins the Orient Electric Board as a full-time Director and will be based in New Delhi. Negi succeeds Deepak Khetrapal as managing director.

He joins Orient Electric from Bajaj Electricals, where he was the COO for the consumer products business. The former Chairman of the Indian Fans Manufacturers Association (IFMA), Negi has previously led the Electric Consumer Durables business at Havells and spent close to two decades with Bharti Airtel in several commercial and leadership roles, with his last role being the CEO of the Delhi and NCR circle.He has extensive experience leading large scale business transformations, turning around businesses, and delivering strong P&L growth.