OptimizeRx Corp. has promoted Ed Berger to the new position of SVP, Marketing. Berger will be responsible for leading the company’s marketing communications strategy. Berger brings over 30 years of successful, in-depth pharmaceutical brand marketing experience working both on the client and agency services side of the business. He has been OptimizeRx’s VP of Sales, where he played a pivotal role in acquiring major business accounts, including AstraZeneca, Otsuka, Novartis, Shire, and J&J. Prior to joining the company, Berger served in senior marketing roles at Cadient Group Digital and OmnicoSolutions. In these roles, his primary duties were to introduce digital innovations and strategy for leading pharmaceutical brands.