On Beach : PDMR LTIP AWARDS

4 December 2019

ON THE BEACH GROUP PLC

Symbol: OTB

PDMR LTIP AWARDS

The notifications below are all in accordance with the requirements of Article 19 (3) of the EU Market Abuse Regulation 596/2014 and the dealings were in respect of ordinary shares of 1 pence each in the share capital of On the Beach Group plc.

On 3 December 2019, awards over shares (the 'Awards') were made under the On the Beach Group plc Long Term Incentive Plan (the 'Plan'), consequently, the share interests of the under-noted directors and persons discharging managerial responsibility have changed following the making of the Awards.

The Awards, made for nil consideration, are nil-cost options established in accordance with the rules of the Plan and vesting is subject to performance conditions (adjusted earnings per share ('EPS') (70% of each Award) and total shareholder return ('TSR') targets (30% of each Award)) and measured over three financial years commencing on 1 October 2019 and three years commencing on the award date respectively.

Director/PDMR	Number of shares over which Awards made
Simon Cooper	53,487
Paul Meehan	162,559
Bill Allen	52,176
Oliver Garner	52,176
Stefan Nordin	69,481
Kirsteen Vickerstaff	12,585

These awards are subject to both EPS and TSR targets measured over a three year performance period and are summarised below:

Cumulative EPS* over the three financial years FY20, FY21 and FY22	% of EPS element capable of vesting
Below threshold: < 77.7 pence	0%
Threshold 77.7 pence	25%
Maximum: 94.9 pence or above	100%
Between 77.7 and 94.9 pence	25%-100% pro-rata on a straight line basis

*Cumulative EPS means the sum of the actual EPS for FY20, FY21 and FY22.

Annualised TSR over the three year performance period	% of TSR element capable of vesting
Below threshold: <8%	0%
Threshold: 8%	25%
Maximum: 15%	100%
Between 8% and 15%	25%-100% pro-rata on a straight line basis

There were 131,154,058 shares in issue at the time of this notification.

1.	Details of PDMR / person closely associated with them ('PCA')
a)	Name	SIMON COOPER PAUL MEEHAN BILL ALLEN OLIVER GARNER STEFAN NORDIN KIRSTEEN VICKERSTAFF
2.	Reason for the notification
a)	Position / status	SIMON COOPER - CHIEF EXECUTIVE OFFICER PAUL MEEHAN - CHIEF FINANCIAL OFFICER BILL ALLEN - CHIEF SUPPLY OFFICER OLIVER GARNER - CHIEF INTERNATIONAL OFFICER STEFAN NORDIN - CHIEF TECHNOLOGY OFFICER KIRSTEEN VICKERSTAFF - GENERAL COUNSEL AND COMPANY SECRETARY
b)	Initial notification / amendment	Initial Notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	On the Beach Group plc
b)	LEI	213800K51Y9BZY7F9R69
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 1 pence GB00BYM1K758
b)	Nature of the transaction	Awards made pursuant to the On the Beach Group plc Long Term Incentive Plan ('LTIP')
c)	Price(s) and volume(s)	Price(s) Volume(s) Nil Nil Nil Nil Nil Nil SIMON COOPER - 53,487 PAUL MEEHAN - 162,559 BILL ALLEN - 52,176 OLIVER GARNER - 52,176 STEFAN NORDIN - 69,481 KIRSTEEN VICKERSTAFF - 12,585
d)	Aggregated information - Aggregated volume - Price	N/A
e)	Date of the transaction	3 December 2019
f)	Place of the transaction	Outside a trading venue