MAV Beauty Brands Inc. announced that its Board of Directors has made the following executive leadership appointments: Appointment of Serge Jureidini as President and Chief Executive Officer. The Board has appointed Serge Jureidini as President and Chief Executive Officer, effective August 17, 2021. Tim Bunch has left the Company, and Chris Elshaw, Chairman of the Board, will act as Interim Chief Executive Officer until Mr. Jureidini commences employment. Most recently, Mr. Jureidini was the Chief Marketing Officer at Revlon Inc. and Most recently, Ms. MacKay-Lee was the Chief Operating Officer at Stream Commerce.