Newborn Town : CLARIFICATION ANNOUNCEMENT IN RELATION TO CERTAIN ONLINE MEDIA COVERAGE

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NEWBORN TOWN INC.

赤 子 城 科 技 有 限 公 司

(Incorporated in the Cayman Islands with limited liability)

(Stock Code: 9911)

CLARIFICATION ANNOUNCEMENT IN RELATION TO

CERTAIN ONLINE MEDIA COVERAGE

This is a voluntary announcement made by Newborn Town Inc. (the "Company", together with its subsidiary, the "Group"), to clarify certain online media coverage published recently.

The board of directors of the Company has noted certain recent media coverage on the Internet which stated that on 6 May 2021, the Company had entered into a comprehensive partnership with the traffic platform under ByteDance.

The Company wishes to clarify that the Group has been carried out traffic operation on the Ocean Engine platform and Pangle platform under ByteDance since 2019. Despite the cooperation with the Ocean Engine platform and Pangle platform in our daily business, the rumour spread on the Internet that Newborn Town had entered into a comprehensive partnership with the traffic platform under ByteDance is false.

The Company solemnly reminds investors should refer to the Company's announcements for the relevant information. Investors are advised to make rational investments and be aware of risks.

By order of the Board

Newborn Town Inc.

LIU Chunhe

Chairman

Beijing, 9 May 2021

As at the date of this announcement, the executive Directors of the Company are Mr. LIU Chunhe, Mr. LI Ping, Mr. YE Chunjian and Mr. SU Jian; and the independent non-executive Directors of the Company are Mr. PAN Xiya, Mr. CHI Shujin and Mr. HUANG Sichen.