On Tuesday, Nacon announced the appointment of Australian influencer Lachlan Power as official brand ambassador for its video game accessories.

Under the terms of the partnership, the YouTuber and professional gamer will henceforth exclusively use the French group's controllers, as well as the headphones produced by its RIG brand.

The agreement also includes a long series of collaborations in which PWR, the company created by Lachlan Power, will promote the latest models of Nacon's RIG headphones and controllers.

The partnership will initially focus on Evol-X, Nacon's brand-new Xbox controller, and the RIG 600 PRO, a wireless Bluetooth gaming headset.

Lachlan Power, considered one of the world's most famous Fortnite content creators, claims a community of over 23 million fans on YouTube, TikTok, Instagram and Twitch, with a total of almost six billion views.

Following this announcement, Nacon's share price rose by 1.1% in early trading on Tuesday on the Paris stock exchange, but this has not prevented it from posting a further 43% decline this year, due to recent commercial failures.

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