Murray River Organics Group Limited announced that new innovative products will be sold across 600 Woolworths stores in time for Christmas with estimated revenues of $2.3 million per annum. This follows MRG's launch in Coles last month (June) when it entered the breakfast cereal category with a new range of Murray River Organics branded muesli. MRG's launch was supported with a full communications program including new website, Instagram, and Facebook platforms as part of the launch of the Murray River Organics brand into the Australian consumer market. Instore activation with Coles continues to drive awareness of the brand and products.