mix1 Life, Inc. and The Arizona Coyotes announced a long-term partnership agreement. As part of the deal, mix1 will be designated as the Exclusive Nutritional Drink of the Arizona Coyotes. The partnership will formally go into effect immediately, with the Coyotes' exclusive suite level club being renamed 'mix1 Club'.

mix1 Club will be prominently featured with new brand integration including entry and directional signage leading guests into the club and the club's interior, as well as on tickets and passes required for club admission. In addition, mix1 will be integrated into arena signage, radio broadcasts, paw patrol sponsorship, and will sponsor Arizona Coyotes youth sports programs to build awareness of its brand through community involvement. mix1 is a unique reformulated entrant in the protein category delivering protein plus nutrition to many different demographics through leading retailers in the United States.

It is a differentiated product in a category where consumers are looking for healthy options that will help them live a healthier lifestyle. mix1's natural formula of antioxidants, vitamins, minerals and 26 grams of protein makes for a great ready to drink beverage.