Mirriad Advertising plc announced that it has renewed its contract with Alibaba-owned Youku.  Youku deploys Mirriad for in-video advertising, an important component of its content monetization strategy. Youku signed an exclusive contract with Mirriad for China in late 2015 shortly before being acquired by Alibaba. The initial phase of this contract expired in December 2017 and has now been renewed, on a non-exclusive basis.