Mirriad Advertising plc appointed Nicholos (Nic) Hellyer as Chief Financial Officer designate. It is anticipated that Nic will join the Company's board of directors in November 2023 and a further announcement will be made at such point. David Dorans, current Chief Financial Officer, remains with the Company to undertake an orderly handover and ensure a smooth transition to the new structure.

Nic joins the Company with over 30 years of financial and listed company experience, having held various senior banking director and CFO roles. Nic brings substantial equity capital and M&A experience from UBS Investment Bank and HSBC, alongside vast small and mid cap-focused public markets experience from Singer Capital Markets and CFO roles with Byotrol and Bannix Acquisition Corp. in the US.

Most recently he gained highly relevant sector experience as CFO at Pelatro Plc, a provider of proprietary software solutions to enterprise-level customers that uses big data analytics to customise promotions to customers. Mr. Hellyer was appointed as a director of The Marketing Group plc in October 2018 until March 2019 when he resigned. The Marketing Group plc subsequently appointed an administrator in August 2019 and was dissolved in December 2020.

The outstanding deficiency to creditors was approximately £1.1 million. Mr. Hellyer was appointed as a director of Ebiox Limited in October 2021. Ebiox Limited subsequently applied for a voluntary strike off in November 2021 and was dissolved in February 2022 while Mr. Hellyer was still a director.

There was nil outstanding deficiency to creditors. Mr. Hellyer does not hold any ordinary shares or options over new ordinary shares of the Company.