Mellanox Technologies, Ltd. announced that Zenovia Exchange selected Mellanox's end-to-end FDR 56Gb/s InfiniBand solutions to further improve transaction speed and bid decisioning for ad buyers. Mellanox 56Gb/s FDR InfiniBand delivers high speed and efficiency as well as ultra-low application latencies, allowing Zenovia Exchange to provide faster and more intelligent ad transactions for its customers. Zenovia Exchange delivers ad impressions to advertisers in real-time by matching these buyers to targeted Internet users within milliseconds.

In order to improve the real-time ad auction process, Zenovia Exchange uses Mellanox's FDR InfiniBand interconnect technology to execute transactions in less than the industry standard of 100 milliseconds. Higher levels of internal processing speeds between computers allow Zenovia Exchange to more effectively open and close transactions, and provide more intelligence to the bidders on each impression. The performance capabilities of FDR 56Gb/s InfiniBand are critical to latency-sensitive applications that require high bandwidth at ultra-low latencies.

Available today, Mellanox's end-to-end FDR 56Gb/s InfiniBand solution includes ConnectX(R)-3 and Connect-IB(TM) adapter cards, SwitchX(R)-2 based switches (from 12-port to 648-port), fiber and copper cables, and accelerator and management software. Supporting Resources: Learn more about Mellanox's complete FDR 56Gb/s InfiniBand solution; Follow Mellanox on Twitter, Facebook, Google+, Linked-In, and YouTube; and Join the Mellanox Community.