MediaAlpha expanded its leadership team with two strategic new hires. It brought on Brett Tabano as senior vice president of marketing to spearhead the company’s marketing and communications efforts across all channels. It also tapped Robert Perine as head of product to enhance its platform and help advertisers maximize the impact of their campaigns and return on ad spends through increased transparency, automation and precise bidding capabilities. Both Tabano and Perine joined MediaAlpha from OpenX, where Tabano served as senior vice president of global marketing and Perine led marketplace quality initiatives.
MediaAlpha, Inc. is an online customer acquisition channel in property and casualty (P&C) insurance, health insurance and life insurance. Its technology platform brings insurance carriers and high-intent consumers together through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate various variables to generate conversion probabilities for each consumer. The Companyâs platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently. Through its platform, its insurance carrier partners can target and price across over 35 separate consumer attributes to manage customized acquisition strategies.
MEDIAALPHA, INC. 
