Probi AB announced that products are now also available in Denmark, at Matas. Through this collaboration, can offer scientifically proven probiotic solutions to a wider audience and strengthen commitment to improving people's health and well-being in the Nordic region. In recent years, consumers' views on health have changed significantly, with an increased focus on preventive health measures and overall well-being.

Interest in gut health is growing, driven by greater awareness of the importance of gut health for overall health. This in turn has led to an increase in the demand for probiotics, live bacteria that promote a healthy gut. Probi offers high-quality food supplements with lactic acid bacteria, supported by extensive research and clinical studies.

The range, which consists of products for various health areas such as gut health, immune health and women's health, contributes to a healthy lifestyle. The products are currently sold mainly through pharmacies, both in physical stores and online, in the Swedish, Norwegian and Icelandic markets. Through the collaboration with Matas, the chain's e-commerce customers will initially have access to Probi's range.

With this collaboration, Probi AB looks forward to giving Matas' customers the opportunity to experience the benefits of probiotic supplements.