MasterCard Incorporated and Fresh Direct, LLC have announced that FreshDirect will now accept MasterPass, MasterCard's digital payments platform, to enhance the online and in-app payment process. MasterPass by MasterCard is a simple, convenient, trusted digital platform for faster, safe shopping at thousands of online merchants. It enables consumers to pay for the things they want with the security they demand, online or in app, using any device.

The platform securely stores payment and shipping information, which is readily accessible when a consumer checks out using the, 'Buy with MasterPass' button and logs into their account.