Malvern International plc announced it has entered into a collaboration agreement with Playware Studios Private Limited whereby Malvern will be able to act as an exclusive sales and marketing partner and distributor for some of Playware's educational related IT and technology products. In addition, pursuant to the agreement Malvern will receive IT advice which will enable Malvern to fast track some of its IT projects. In return Malvern will pay Playware a royalty on sales receipts achieved on Playware related products, the level of which will vary depending on the nature of the product. Malvern is allowed to offer the agreed Playware courses and programmes in all of its locations. The agreement not only allows the use of the products by Malvern but also enables Malvern to act as an IT related educational supplier by having an exclusive right to distribute some of Playware's products. These products include those of web-based and mobile applications that are in demand. The above projects are expected to help Malvern target a wider market in 2017, generate higher revenue and improve its competitive advantage.