m4e and YouTube boost their collaboration m4e and YouTube are striving for revenue optimisation with m4e content in the AVOD sector by strengthen their partnership. Höhenkirchen/Munich, 19 July 2017: Munich‐based brand management‐ and media company m4e AG is already cooperating intensively with the video platform YouTube for several years. Over 5,000 videos from the m4e library, being available online by now, have generated more than 500 million views, enabling m4e and YouTube to exploit a huge revenue potential so far. Now both companies will further expand their strategic cooperation. The core task of this intensive partnership is the ongoing digitization of m4e content in order to preserve older attractive kid's programmes such as "The Beginners Bible" as well as to increase revenues with m4e content.

The digital market remains on a sustained worldwide growth track, driven by an increasing variety of content. m4e expects further revenue potential particularly in the area of AVOD (ad‐based video on demand), the advertising‐financed business model within YouTube's streaming services. Here, new properties of m4e also serve as a marketing tool in order to promote content of its extensive library of more than 2,300 episodes of kids and family entertainment.

With this deepened partnership, m4e will not only promote and exploit its complete programme catalogue, but also preserve it in digital form. As a central channel on YouTube, m4e has created its new platform "made 4 kids TV", where the YouTube channels of various programmes are bundled and a broad range of other content is provided.

Höhenkirchen/Munich, 19 July 2017 m4e AG - Executive Board

Links: www.m4e.de | www.made4kids.tv

About m4e AG:

The m4e Group, founded in 2003, is an international brand management and media company focussing on children's and family entertainment content. m4e AG is a leader in creation, production, distribution and marketing of animated and live action programming. Its library of more than 2,300 episodes features some of the most recognizable brands such as "Lizzie McGuire", "Mia and me®", "Tip the Mouse", "Wissper", "Miffy", "Rainbow Fish" and "Conni".

The m4e Group includes Tex‐ass Textilvertriebs GmbH, Telescreen B.V., m4e Television GmbH, the joint venture companies Hahn & m4e Productions GmbH and YEP! TV Betriebs GmbH & Co.KG, as well as m4e Licensing & Merchandising, a full service agency/division that represents international entertainment brands such as "Beyblade", "Yo‐kai Watch" or "Super Wings".

Since July 2007, m4e AG is listed on the Entry Standard at the Frankfurt Stock Exchange (ISIN: DE000A0MSEQ3).

m4e Group - key facts:

  • The full value‐added chain from one source

  • Library of nearly 2,300 episodes of best children and family program

  • Award‐winning shows in over 150 territories worldwide

  • New shows in development/production: "Mia and me®" (season 4, feature film), "The Beatrix Girls" and many more

In February 2017 the Studio 100 Group acquired the majority interest in m4e AG. Both companies will from now bundle all synergies concerning their national and international activities ‐ from the very first idea to a kids' smile in one of the theme parks. Under the roof of Studio 100 one of the largest European companies for children's and family entertainment is now formed

Contacts

m4e AG

Public Relations

m4e AG

Investor Relations

Joe Hofer

T +49‐8102‐99453‐55

E hofer@m4e.de

Twitter twitter.com/m4eAG

Susan Hoffmeister

c/o CROSSALLIANCE communication GmbH

T +49‐89‐89827227

E ir@m4e.de

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m4e AG published this content on 19 July 2017 and is solely responsible for the information contained herein.
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