Vancouver, Canada - January 11, 2012 - Lace up your
running shoes, do an extra downward facing dog, set a BHAG
(big, hairy, audacious goal) and get ready to live a life you
love! Today, lululemon athletica inc. (NASDAQ: LULU; TSX:
LLL) announced it is hosting a half-marathon event in
Vancouver called The SeaWheeze on Saturday, August 11,
2012.
The SeaWheeze aims to celebrate the beauty of lululemon's
hometown and bring communities together while combining three
things the yoga-inspired athletic apparel company is
passionate about: Yoga. Run. Party. The customized
half-marathon training program will encourage runners to
develop a regular yoga practice and in true lululemon fashion
the event itself will include festivities throughout the
weekend. A website dedicated to the event has been launched
at SeaWheeze.com, featuring online registration and inspiring
content to help participants meet their training goals.
"We are thrilled to invite our guests, ambassadors and
extended lululemon family to come run with us at our
inaugural half-marathon," said Christine Day, CEO,
lululemon athletica. "This event will celebrate
Vancouver and showcase everything we love about our hometown.
Our goal is to host an incredibly fun race and bring our
passion for goal setting and our commitment to living a life
we love to all of our communities."
To celebrate the announcement, lululemon invites the local
community to the Vancouver Convention Centre (West Level 2
Ocean Foyer) for a complimentary launch party from 5pm-8:00pm
on Wednesday, January 11th.
"This is going to be one of the raddest races Vancouver
has ever seen," said Eric Petersen, Director of Brand
Innovation at lululemon athletica. "We want to host a
party and a race that will excite the run community like
never before. The place to be on Saturday, August 11th is
Vancouver, BC running the SeaWheeze."
lululemon is committed to supporting the Vancouver community
through the SeaWheeze. Registration fees will cover less than
half the cost of the event, and lululemon will sponsor the
rest. The organization has also committed to $25,000 in grant
funding for charitable organizations at their 2012 Ambassador
Summit. Additionally, as a thank you to the city for hosting
the event, $15,000 will be donated to the downtown YMCA in
support of programs geared toward promoting healthy living
and helping people live a life they love.
About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired
athletic apparel company that creates components for people
to live long, healthy and more fun lives. By producing
products that help keep people active and stress free,
lululemon believes that the world will be a better place.
Setting the bar in technical fabrics and functional designs,
lululemon works with yogis and athletes in local communities
for continuous research and product feedback. For more
information, visit www.lululemon.com.
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For more information or to schedule an interview with a
lululemon spokesperson, please contact:
media@lululemon.com
distribué par | Ce noodl a été diffusé par Lululemon athletica Inc. . Il a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-11 19:02:47 PM et restera accessible depuis ce lien permanent. Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité. |