Lottery.com Inc. announced that ICARO™ Media Group, Inc. has joined the LotteryLink program and will serve as an affiliate marketing partner in specific global markets expected to include Latin America, Europe and North America. ICARO will initially market Lottery.com products to 4.2 million unique monthly users of the ICARO platform in one of its LATAM markets and expects to expand unique users in this market, where it has more than 50 million addressable telecom subscribers under contract. In addition, ICARO has over 170 million addressable media broadcast subscribers under contract across Latin America, Europe and North America.

In the future, ICARO is expected to expand LotteryLink's geographic reach through its existing partnerships with multiple telecom and broadcast media companies where ICARO's total addressable market now is greater than 220 million subscribers.