LL Flooring Holdings, Inc. Announces Executive Appointments, Effective July 10, 2023
July 06, 2023 at 09:15 pm
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LL Flooring Holdings, Inc. announced three new leadership team appointments, all effective July 10, 2023. Mr. Robert L. Madore has been appointed as Executive Vice President; Andrew W. Wadhams has been named as Senior Vice President, Retail and Commercial Sales; and Laura Massaro has been named as Senior Vice President, Chief Marketing Officer. Mr. Robert L. Madore
brings more than 30 years of public company management, finance and accounting experience, a record of leading and scaling financial operations while strengthening business performance, and extensive knowledge of the retail industry. He has served as an agent of change in leading matrix organizations and cross-functional teams, with proven success in implementing process improvements, and executing strategies that positively impact the bottom line and increase market share. Mr. Madore most recently served as Interim Chief Financial Officer of F45 Training Holdings, Inc., since February 15, 2023. Prior to joining F45, Mr. Madore served as CFO of The Cronos Group, where he rebuilt and managed financial and accounting systems, controls processes and people teams. Prior to that, Mr. Madore served as CFO of American Eagle Outfitters, Inc. and CFO of Ralph Lauren Corporation. Andrew W. Wadhams: An accomplished retail and consumer products executive, Mr. Wadhams most recently served as Principal of The Wadhams Group, a company he founded to help brands define their offering, align and streamline practices and deepen connections to customers. Prior to this, he spent half a decade at California Closets, where he served as COO. Previously, Mr. Wadhams served in a number of operational roles at One Medical Group, Inc. and Knowledge Universe. In addition, Mr. Wadhams spent over twelve years in field leadership positions with Gap, Inc. Laura Massaro: Ms. Massaro brings more than 20 years of marketing experience across a variety of brands and sectors. Most recently, Ms. Massaro served as Director of Integrated Marketing at Delta Air Lines, where she led and supported teams across media, social, CRM, MarTech, operations and analytics. Prior to joining Delta Air Lines, Ms. Massaro served as Vice President and Deputy Head of Planning for Publicis Groupeâs Arc Worldwide in London, where she directed digital and retail strategy across a range of clients. Previously, Ms. Massaro held various executive marketing positions at Ogilvy, The Coca-Cola Company and Kraft Foods.
LL Flooring Holdings, Inc. is a specialty retailer of hard-surface flooring, and hard-surface flooring enhancements and accessories. Its online tools, such as its Picture It! Floor Visualizer also help customers to find the right solution for the space they have envisioned. The Company offers an assortment of hard-surface flooring, including waterproof hybrid resilient, waterproof vinyl plank, solid and engineered hardwood, laminate, bamboo, tile, and cork, with a range of flooring enhancements and accessories to complement. The Company also provides in-home delivery and installation services to its customers. It primarily sells to consumers or to flooring-focused pros, such as flooring installers, remodelers, and small to medium home builders (Pros) on behalf of consumers through a network of store locations in metropolitan areas. The Company operates in approximately 437 retail stores. The Company also offers brands: Bellawood, Coreluxe, ReNature by Coreluxe and Duravana brands.