LGBTQ Loyalty Holdings, Inc. announced a new wholly-owned, joint venture, Advancing Equality Financial Network, Inc. The company, through its wholly-owned subsidiary, Loyalty Preference, Inc, has entered into the joint venture with ProcureAM, LLC. The focus of this new venture will be bringing a suite of thematic ESG (Environmental, Social and Governance) Index financial products to market, promoting diversity and inclusion (D&I) practices of leading corporations. Included in the portfolio is the LGBTQ100 ESG Index (NYSE Index Ticker: LGBTQ100), the first financial index centered on representing LGBTQ equality in Corporate America, which was established and listed in the fourth quarter of 2019. The portfolio of Index products to be created will also benchmark and sponsor exchange-traded products (ETPs), offering a unique platform for the creation of both proprietary and partnered D&I impact ETPs.