IMedia Brands : Presentation FY 2022

Investor Relations Supplement

Q4 & Full-Year 2022

April 12, 2023

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Safe Harbor Information

This presentation contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements contained herein that are not statements of historical fact, including statements regarding the amounts to be received by iMedia Brands, Inc. (the "Company") in connection with the debt reduction events, the Company's use of proceeds related thereto, the Company's future available liquidity, the replacement of the Company's senior asset-based lending credit facility, the Company's new DISH Network agreement, and the Company's expected performance for the remainder of fiscal 2023 and beyond are forward-looking. The Company often use words such as anticipates, believes, estimates, expects, intends, seeks, predicts, hopes, should, plans, will, or the negative of these terms and similar expressions to identify forward-looking statements, although not all forward-looking statements contain these words. These statements are based on management's current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): variability in consumer preferences, shopping behaviors, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; the ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales and sales promotions; pricing and gross sales margins; the level of cable and satellite distribution for the Company's programming and the associated fees or estimated cost savings from contract renegotiations; the Company's ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties with whom the Company has contractual relationships, and to successfully manage key vendor and shipping relationships and develop key partnerships and proprietary and exclusive brands; the ability to manage operating expenses successfully and the Company's working capital levels and liquidity availability; the ability to remain compliant with the Company's credit facilities covenants; customer acceptance of the Company's branding strategy and its repositioning as a video commerce Company; the ability to respond to changes in consumer shopping patterns and preferences, and changes in technology and consumer viewing patterns; changes to the Company's management and information systems infrastructure; challenges to the Company's data and information security; changes in governmental or regulatory requirements, including without limitation regulations of the Federal Communications Commission and Federal Trade Commission, and adverse outcomes from regulatory proceedings; litigation or governmental proceedings affecting the Company's operations; significant events (including disasters, weather events or events attracting significant television coverage) that either cause an interruption of television coverage or that divert viewership from its programming; disruptions in the Company's distribution of its network broadcast to customers; the Company's ability to protect its intellectual property rights; the Company's ability to obtain and retain key executives and employees; the Company's ability to attract new customers and retain existing customers; changes in shipping costs; expenses related to the actions of activist or hostile shareholders; the Company's ability to offer new or innovative products and customer acceptance of the same; changes in customer viewing habits of television programming; logistics costs including the price of gasoline and transportation; and the risks described from time to time in the Company's reports filed with the Securities and Exchange Commission, including, but not limited to, the Company's most recent annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this announcement. The Company is under no obligation (and expressly disclaims any such obligation) to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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Executive Summary - 2021 & 2022 Achievements Position Company For a Strong 2023

	2022
	Integrate 2021 Acquisitions & Strengthen Balance Sheet
	The Company's Priorities at Capital Markets Day in Feb 2022: Integrate 2021
2021	Acquisitions, Reduce Content Distribution Expense, and Strengthen the
Transform Company's Growth Trajectory	Company's Balance Sheet.

Strategic: Acquired three businesses to drive transformation of the Company from an orphan underperforming TV network into a global media company operating four television networks that use its first-party data and cross-promotion to engage the same boomer-demographic consumer within multiple sales channels: t-commerce,e-commerce, digital advertising, and brick and mortar retail.

Financial: Every quarter in fiscal 2021 the Company met or beat consensus.

Integrate 2021 Acquisitions: Launched best-performing ShopHQ Networks' brands on 1-2-3.tv and completed 123tv integration despite war in Ukraine's continued impact on Europe. Launched 123tv auction widget on ShopHQ Networks. Expanded digital advertising offering to include OTT inventory and Company first-party data. Expanded Christopher & Banks retail footprint. Terminated underperforming Shaq partnership, which enables ShopHQ Networks' to engage more customers with its returning big brands from QVC & HSN: J Girard, Anushka and Gems En Vogue.

Reduce Content Distribution Expense: Successfully completed ShopHQ's DISH renewal in December after absorbing a seven-monthdisruption. Company now positioned to achieve company milestone in 2023 to reduce content distribution as a % of net sales.

Strengthen Balance Sheet: Successfully completed the Company's Debt Reduction Event in Q1 2023 that consisted of multiple transactions that reduced Company debt by $53 million. The Company's debt today is approximately $123 million, which is approximately 41% lower than the Company's $207 million debt level at the end of Q1 2022.

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Executive Summary - 2021 & 2022 Achievements Position Company For a Strong 2023

1. Recent Debt Reduction Event ("DRE"): On April 10th the Company completed its Debt
Reduction Event that was comprised of the simultaneous closing of multiple
transactions that collectively reduced the Company's debt by $53 million. The	See Slides 5 through 6 for details
Company's debt today is approximately $123 million, which is approximately 41% lower
than the Company's $207 million debt level at the end of Q1 2022.
2. Q4 Financial Performance: The Company and ABL Agent worked collaboratively during
Q4 to navigate an unexpected and material decline in the Company's borrowing base
availability. As part of that collaboration process, the Company shifted its focus to
maximizing short-term cash optimization opportunities to fund principal loan	See Slides 7 through 13 for details
repayments. This restricted the Company's working capital and negatively impacted its
Q4 financial performance.

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Debt Reduction Event - Multiple Simultaneous Transactions Closed on 4.10.23

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