On November 12, 2020, Laird Superfood, Inc. announced the appointment of Scott McGuire as Chief Operating Officer of the Company, effective November 16, 2020. Mr. McGuire, 57, joins the Company from Bonduelle Fresh Americas, where he most recently served as the Chief Supply Chain Officer and previously held other roles including in operations, sales and operations planning, demand planning and execution, customer service, agriculture purchasing and operations, and transportation and logistics. Before joining Bonduelle Fresh Americas in 2017, Mr. McGuire ran his own consulting practice, Joseph Logistics and Supply Chain Solutions, where he provided consulting services for various consumer packaged goods clients, including Bonduelle Fresh Americas and Nestl USA. In connection with Mr. McGuire's appointment as Chief Operating Officer, the Company's current Chief Operating Officer, Jamie Eichman, will step down from such role and begin serving as Chief Administrative Officer of the Company, effective November 16, 2020.