Ladbrokes continues its bullish trend in order to test new highest level.

From a fundamental viewpoint, the company is strong. The Thomson Reuters consensus revised regularly upward EPS estimates of the company for the current year. The great business predictability emphasize the quality of this investment in the mid-term.

From a technical viewpoint, the security is trading in a bullish trend in the short and the long term. Increasing moving averages let think there will be no reversal in the coming trading sessions. This growth should help to reach soon the GBp 200.7 long term resistance.

Thanks to these good indicators, it seems relevant to take a long position in Ladbrokes at the current price. The target price is the GBp 200.7 resistance. A stop loss will be fixed under the GBp 185.9.