Koovs plc announced that Mary Turner will be appointed Chief Executive Officer (CEO) with effect from 1 October 2015. She has been a non-executive director of Koovs plc since July 2014 and will step up to lead the executive team through the next stages of the business's growth and development. Mary brings extensive experience of building early stage companies through marketing and scaling operations.

Until recently she was CEO of AlertMe.com. Prior to that, Mary spent over 20 years in the consumer internet sector and was previously Marketing Director at CompuServe/AOL, CEO at BTLineOne and CEO at Tiscali UK. Koovs also announced that Robert Bready will take up the newly created role of Chief Creative Officer, with continued Board responsibility for brand, design, buying, merchandising and all creative input.

Robert has spent the last two years as Brand Director at Koovs and was previously Product Director at ASOS plc between 2006 and 2012.