KonaRed Corporation announced that they have entered into a five-year agreement with Greenwell Farms, who will supply KonaRed with Hawaiian coffee fruit which will be used to produce KonaRed products including KonaRed Original, KonaRed Green Tea, On-the-Go Packets, Powders & more. Greenwell farms, a coffee farming and processing company in the heart of Kona on the Big Island of Hawaii, is owned and operated by Tom Greenwell, President of the Hawaii Coffee Association. Hawaiian coffee fruit is the antioxidant-packed, red fruit that encases the Kona coffee bean.

It is the main ingredient used in manufacturing KonaRed's line of premium functional wellness beverages and ingredients. The newly-signed agreement provides KonaRed with both an exclusive and massive supply of Hawaiian coffee fruit. Because KonaRed utilizes Hawaiian coffee fruit and because this main ingredient is a powerful, antioxidant-loaded fruit with more antioxidant capacity than blueberries, acai berries, cranberries, and pomegranates, KonaRed products are distinguished from other players in the functional beverage sector.