On December 16, 2016 at a meeting of the Board of Directors of KonaRed Corporation, the company appointed Mr. Richard N. Fischler as an additional director of the company and expanded the Board to seven members. Mr. Fischler's appointment fulfilled a provision of the Securities Purchase Agreement executed with PCF Holdings Group, LLC on December 6, 2016 and no compensation agreement was executed, nor was any compensation provided to Mr. Fischler regarding his appointment. Richard Fischler is the founder, CEO and President of Creative Flavor Concepts Inc. and has over 14 years experience in the Flavor and Product Formulation industry. Prior to founding Creative Flavor Concepts in 2005, he held the position of Vice President, Marketing and Sales at Affinity Flavors Inc. from 2002 to 2005.