FOR IMMEDIATE RELEASE
Contact:
Jen Johnson, 262.703.5241 or jen.johnson@kohls.com
Ale Owens, 262.703.2985 or ale.owens@kohls.com
Exclusive Eric Carle Collection with Kohl's Cares® supports children's health and education initiatives nationwide
MENOMONEE FALLS, Wis., January 19, 2012 - Kohl's Department Stores(NYSE: KSS) is featuring classic stories from legendary children's author and illustrator Eric Carle through the Kohl's Cares® cause merchandise program. Now through the end of April, kids can enjoy Carle's popular books Brown Bear, Brown Bear, What Do You See? (written by Bill Martin Jr), 10
Little Rubber Ducks, The Very Busy Spider and Does a Kangaroo Have a Mother, Too?, which are available for just $5 each through the Kohl's Cares cause merchandise program. While they read, youngsters can cuddle up with a coordinating plush
toy, also available for just $5 each. Through the Kohl's
Cares program, 100 percent of the net profit from the sale of
these
items benefits children's health and education initiatives
nationwide. All items are available for just $5 each at all
Kohl's stores nationwide and online at www.Kohls.com.
"Eric Carle's books are beloved by parents and children
alike, and we are proud to once again offer these books as
part of our Kohl's Cares collection" said Julie Gardner,
Kohl's executive vice president and chief marketing officer.
"Thanks to the support of our customers, the Kohl's Cares
program has raised more than $180 million over the past 10
years, making a positive impact on the lives of children in
communities nationwide."
The books feature Eric Carle's renowned characters and
colorful illustrations. From the bold, contrasting colors to
an array of animals, each book inspires imagination while
taking the child on a path of discovery and visual
delight.
"The Kohl's Cares program is a wonderful way to encourage
children to read and to help support programs that give
back," said Eric Carle. "I'm thrilled that my books will be
included and I hope the pictures and stories will entertain,
delight, comfort and soothe each child who reads and shares
these books."
Kohl's Cares Cause Merchandise for Kids