Embracing youth's passion for soccer, the promotions call for kids to get involved with MLS players through user-generated video interviews in which kids ask for tips on how to improve their skills. These user-generated videos are collected and hosted on the Sorpresa! and MLS' jointly developed "Play Like an MLS Pro" website, accessible via http://www.sorpresatv.com, http://www.MLSnet.com and the League's Spanish-language site, http://www.FutbolMLS.com. Videos will be posted for viewers to vote on which content and individual talent deserves to be featured on the Sorpresa! network.
The first element of the online promotion, the "Reporterito" contest,
seeks to award a young winner as Sorpresa!'s official onsite MLS reporter,
assigned to cover major MLS soccer events directly from the field. Aspiring
sports journalists may enter the "Reporterito" contest by uploading video
submissions featuring their reporting prowess onto http://www.sorpresatv.com
from
Additionally, those entries earning significant online acclaim will be
featured on a special Sorpresa! program in which MLS players answer the
questions posed to them by their young fans. Kids may submit their video
questions online at Sorpresa!'s website through
"This partnership is about getting our young Hispanic audience involved
with both the media and MLS by celebrating soccer and promoting active
lifestyles for youth across America," said
Through this partnership, Sorpresa! and MLS will jointly market "Play Like an MLS Pro" at some of the MLS Futbolito and Verano MLS events. Sorpresa! will also have a presence at the Pepsi MLS All-Star Game and MLS Cup events as part of the network's grassroots effort to reach out to its Hispanic audience.
MLS Futbolito! is Major League Soccer's national, all-ages, soccer festival event series offering Hispanic families a unique way to celebrate their passion for soccer and community. MLS is hosting 14 day-long soccer tournaments in markets across the country featuring food, music and fun activities for the whole family, all alongside fierce and fun soccer competition.
Another important grassroot property is Verano MLS, which provides youth ages 8-12 a free opportunity to play pick-up-style soccer twice a week in a safe and controlled environment. Working closely with select MLS teams, the six-week summer program will provide a weekly soccer playing destination, while creating a connection between youth soccer players and their favorite MLS stars.
About Sorpresa!
Sorpresa!, a Juniper Content Corporation (OTCBB: JNPC; "Juniper Content")
company, is the nation's first children's cable television network broadcast
exclusively in Spanish, offering culturally relevant programming for children
ages 2 to 17. Sorpresa! is offered on Cablevision, Charter, Comcast, NCTC,
Cox, Time Warner, Verizon FiOs and in
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SOURCE Juniper Content Corporation