Overview

JS Beauty Land Network Technology Inc. was organized on May 8, 2018 as a Nevada corporation under Chapter 78 of the Nevada Revised Statutes. The Company has one subsidiary, Jiangsu Meiyunmei Technology Inc. ("MYM") , a Chinese company. The Company owns 99% of the common shares of MYM.

The Company qualifies as an "emerging growth company" as defined in the Jumpstart Our Business Startups Act which became law in April 2012. The definition of an "emerging growth company" is a company with an initial public offering of common equity securities which occurred after December 8, 2011 and has less than $1 billion of total annual gross revenues during last completed fiscal year.





Overview of the Business

The Company commenced jewelry sales on November 2018 and started to generate revenue at that time. The Company was formed as a US corporation to use as a vehicle for raising equity both in the United States and abroad.

JS Beauty Land Network Technology, Inc. (also referred to as "the Company") is a Chinese retailer and wholesaler of jade stone-adorned jewelry and decorations. The Company intends to directly engage in the manufacture, marketing and sales of fine jewelry and art from China through its newly formed Chinese subsidiary, Jiangsu Meiyunmei Technology Inc. ("MYM"). The Company commenced retail sales operations in November 2018. We are unaware of any specific restrictions imposed by the Government of China with respect to the conduct of the business of the Company or its Chinese subsidiary. The Company intends to utilize a business model that would focus on repeat clientele and collectors. In addition to its core business, the Company intends to offer memberships to its customers estimated to cost approximately $1,500, which will offer exclusive purchase opportunities. The Company's activities will range from procuring high-quality stones, to building cooperative partnerships with its customers. The Company's Chinese headquarters are in Xuanwu, Nanjing, Jiangsu, China.





Market Opportunity

Jade remains a unique, sentimental, high-end gemstone in China. While the Chinese market is keen on translucency and color, the western market is keen on artistry, carving details, and especially originality. The total export value of mineral products from China, including jade, is approximately $865,000,000 per annum. The foregoing statistics are based solely on management's opinion or belief.





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Marketing and Distribution

Marketing will be done through a variety of channels, including the Internet, networking, trade shows, social media, and influencer marketing. In addition, print advertising will target carefully chosen audiences. The distribution channels will be retail branch locations and online through the We Chat platform.





Target Market

JS Beauty Land Network Technology, Inc. anticipates that the primary customers of its products and services will be:





  ? Men between 30 and 44 Years - Management believes that this market has a high
    interest in the purchase of high-end jade jewelry.

  ? Luxury Market - Luxury jewelry sales.

  ? Junior Buyers - According to Chinese traditions, people give longevity locks,
    bracelets, and necklaces to children as goodwill tokens and as a way of
    wishing them a healthy and happy life.

  ? Wedding Market - It is estimated that more than 50% of sales are related to
    weddings.

  ? Festival Market - Jewelry sales influenced by festivals and anniversaries.
    Most people buy jewelry as a gift to celebrate birthdays and festivals,
    especially the Lunar New Year and Qixi Festival (the Chinese equivalent of
    Valentine's Day).




Potential Acquisitions

As an adjunct to its business strategy, the Company will also seek to identify potential acquisitions which are involved in the operation of jewelry manufacturing facilities and jewelry retailers in China, particularly those dealing in fine emerald and jade jewelry.





Capital Formation

JS Beauty Land Network Technology Inc., shareholder's equity capital formation.

The company was formed on May 8, 2018, with no capital. Thereafter, the Company issued 1,000,000 shares of founder's capital to Faxian Qian at $0.001 per share for an aggregate of $1,000. In August and September 2018, the Company sold an additional 371,428 at investors in China for prices ranging from $0.25 per share to $0.50 per share for aggregate proceeds of $118,957.

The Company filed a Registration Statement in 2019 to register 1,000,000 IPO shares together with 456,425 selling shareholder shares. At December 31, 2019, 765,000 of the IPO shares had been sold with gross proceeds of $765,000. The IPO offering has now been terminated as to the remaining 235,000 shares in the registration statement.

During fiscal year 2020, the Company sold an additional 420,000 shares of common stock in a private placement with gross proceeds of 420,000 ($1.00 per share).

During fiscal year 2021, the Company may require additional funding for ongoing operations. There is no guarantee that we will be able to raise any additional capital and have no current arrangements for any such financing.





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Results of Operations

For the years ended December 31, 2020 and December 31, 2019

The following table summarizes the results of our operations during the fiscal years ended December 31, 2020 and 2019.





          Line Item               12/31/20       12/31/19

Revenues                         $  461,154     $  115,323
Operating expenses                  613,331        547,551
Other income (expense)               (5,219 )       (4,470 )
Net income (loss)                  (346,575 )     (500,037 )

Loss per share of common stock (0.15 ) (0.27 )

We recorded net loss of $346,575 for the fiscal year ended December 31, 2020 as compared with a net loss of $500,037 for the fiscal year ended December 31, 2019 due primarily to an increase in sales volume.

Operating expenses totaled $613,331 for the fiscal year ended December 31, 2020, compared to $547,551 for the fiscal year ended December 31, 2019, an increase of $65,780, or approximately 12.01%. The main reason for the increase in operating expenses is that we recorded an impairment of intangible assets of $262,549 in 2020.

Liquidity and Capital Resources

As of December 31, 2020, we had total assets of $890,490, working capital of $304,288 and an accumulated stockholders' deficit of $967,401. Our operating activities provided $123,848 in cash for the year ended December 31, 2020 compared to net cash used in operations of $587,432 for the year ended December 31, 2019. Our revenues were $461,154 for the year ended December 31, 2020 compared to $115,323 for the year ended December 31, 2019.

Management believes that the Company's cash on hand will be sufficient to fund all Company obligations and commitments for the next twelve months. Historically, we have depended on equity offerings and loans from our principal shareholders and their affiliated companies to provide us with working capital as required. There is no guarantee that such funding will be available when required and there can be no assurance that our stockholders, or any of them, will continue making loans or advances to us in the future.

At December 31, 2020 and 2019, the Company had loans outstanding from two related parties in the aggregate amount of $106,452 and $99,867, respectively, which represents amounts loaned to the Company to pay the Company's expenses of operation. All such advances are non-interest bearing and payable on demand. The Company accrued imputed interest with 6% interest rate per annum. Imputed interest amounted $6,387 and $4,844 for the years ended December 31, 2020 and 2019, respectively.

Off Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity or capital expenditures or capital resources that is material to an investor in our securities.





Seasonality

Our operating results are not affected by seasonality.





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Inflation

Our business and operating results are not affected in any material way by inflation.





Critical Accounting Policies

The Securities and Exchange Commission issued Financial Reporting Release No. 60, "Cautionary Advice Regarding Disclosure About Critical Accounting Policies" suggesting that companies provide additional disclosure and commentary on their most critical accounting policies. In Financial Reporting Release No. 60, the Securities and Exchange Commission has defined the most critical accounting policies as the ones that are most important to the portrayal of a company's financial condition and operating results, and require management to make its most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. The nature of our business generally does not call for the preparation or use of estimates.

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