Forward Looking Statements
This management's discussion and analysis should be read in conjunction with the financial statements and notes included elsewhere in this registration statement.
This management's discussion and analysis, as well as other sections of this registration statement, may contain "forward-looking statements" that involve risks and uncertainties, including statements regarding our plans, future events, objectives, expectations, estimates, forecasts, assumptions or projections. Any statement that is not a statement of historical fact is a forward-looking statement, and in some cases, words such as "believe," "estimate," "project," "expect," "intend," "may," "anticipate," "plan," "seek," and similar expressions identify forward-looking statements. These statements involve risks and uncertainties that could cause actual outcomes and results to differ materially from the anticipated outcomes or results, and undue reliance should not be placed on these statements. These risks and uncertainties include, but are not limited to, the matters discussed under the caption "Risk Factors" in Item 1A of this registration statement.JS Beauty Land Network Technology Inc. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. For the period endedJune 30, 2020 , the financial statements have been prepared by management in accordance with the standards of thePublic Company Accounting Oversight Board (United States ). OverviewJS Beauty Land Network Technology Inc. was organized onMay 8, 2018 as aNevada corporation under Chapter 78 of the Nevada Revised Statutes. The Company has one subsidiary,Jiangsu Meiyunmei Technology Inc. ("MYM") , a Chinese company. The Company owns 99% of the common shares of MYM. The Company qualifies as an "emerging growth company" as defined in the Jumpstart Our Business Startups Act which became law inApril 2012 . The definition of an "emerging growth company" is a company with an initial public offering of common equity securities which occurred afterDecember 8, 2011 and has less than$1 billion of total annual gross revenues during last completed fiscal year. Overview of the Business The Company commenced jewelry sales onNovember 2018 and started to generate revenue at that time. The Company was formed as a US corporation to use as a vehicle for raising equity both inthe United States and abroad.JS Beauty Land Network Technology, Inc. (also referred to as "the Company") is a Chinese retailer and wholesaler of jade stone-adorned jewelry and decorations. The Company intends to directly engage in the manufacture, marketing and sales of fine jewelry and art fromChina through its newly formed Chinese subsidiary,Jiangsu Meiyunmei Technology Inc. ("MYM"). The Company commenced retail sales operations inNovember 2018 . We are unaware of any specific restrictions imposed by the Government ofChina with respect to the conduct of the business of the Company or its Chinese subsidiary. The Company intends to utilize a business model that would focus on repeat clientele and collectors. In addition to its core business, the Company intends to offer memberships to its customers estimated to cost approximately$1,500 , which will offer exclusive purchase opportunities. The Company's activities will range from procuring high-quality stones, to building cooperative partnerships with its customers. The Company's Chinese headquarters are in Xuanwu,Nanjing ,Jiangsu, China . 12 Market Opportunity Jade remains a unique, sentimental, high-end gemstone inChina . While the Chinese market is keen on translucency and color, the western market is keen on artistry, carving details, and especially originality. The total export value of mineral products fromChina , including jade, is approximately$865,000,000 per annum. The foregoing statistics are based solely on management's opinion or
belief. Marketing and Distribution Marketing will be done through a variety of channels, including the Internet, networking, trade shows, social media, and influencer marketing. In addition, print advertising will target carefully chosen audiences. The distribution channels will be retail branch locations and online through the We Chat platform. Target Market
? Men between 30 and 44 Years - Management believes that this market has a high
interest in the purchase of high-end jade jewelry.
? Luxury Market - Luxury jewelry sales.
?
bracelets, and necklaces to children as goodwill tokens and as a way of
wishing them a healthy and happy life.
? Wedding Market - It is estimated that more than 50% of sales are related to
weddings.
? Festival Market - Jewelry sales influenced by festivals and anniversaries.
Most people buy jewelry as a gift to celebrate birthdays and festivals, especially theLunar New Year and Qixi Festival (the Chinese equivalent ofValentine's Day ). Potential Acquisitions
As an adjunct to its business strategy, the Company will also seek to identify
potential acquisitions which are involved in the operation of jewelry
manufacturing facilities and jewelry retailers in
Capital Formation
The company was formed onMay 8, 2018 , with no capital. Thereafter, the Company issued 1,000,000 shares of founder's capital to Faxian Qiang at$0.001 per share for an aggregate of$1,000 . In August andSeptember 2018 , the Company sold an additional 371,428 at investors inChina for prices ranging from$0.25 per share to$0.50 per share for aggregate proceeds of$118,957 . 13 The Company filed a Registration Statement in 2019 to register 1,000,000 IPO shares together with 456,425 selling shareholder shares. AtDecember 31, 2019 , 765,000 of the IPO shares had been sold with gross proceeds of$765,000 . The IPO offering has now been terminated as to the remaining 235,000 shares in the registration statement. During fiscal year 2020, the Company may require additional funding for ongoing operations. There is no guarantee that we will be able to raise any additional capital and have no current arrangements for any such financing. Results of Operations
Three Months Ended
The following table summarizes the results of our operations during the three
months ended
Percentage Increase Increase Line Item 6/30/2020 6/30/2019 (Decrease) (Decrease) Revenues$ 177,979 $ 10,655 $ 167,324 1,570.4 % Operating expenses 54,367 56,656 (2,289 ) (4.0 )% Net profit (loss) 53,808 (50,155 ) 103,963 207.3 % Profit (Loss) per share of common stock 0.02 (0.03 )
0.05 166.7 % We recorded a net profit of$53,808 for the three months endedJune 30, 2020 as compared with a net loss of$50,155 for the three months endedJune 30, 2019 due primarily to an increase in revenues and a decrease in general and administrative expense.
Six Months Ended
The following table summarizes the results of our operations during the six
months ended
Percentage Increase Increase Line Item 6/30/2020 6/30/2019 (Decrease) (Decrease) Revenues$ 228,856 $ 13,841 $ 215,015 1553.5 % Operating expenses 99,403 116,678 (17,275 ) (14.8 )% Net Profit (Loss) 36,054 (109,053 ) 145,107 ) 133.7 % Profit (Loss) per share of common stock 0.02 (0.07 )
0.09 128.6 %
We recorded a net profit of$36,054 for the six months endedJune 30, 2020 as compared with a net loss of$109,053 for the six months endedJune 30, 2019 due primarily to an increase in revenues and a decrease in general and administrative expense.
Liquidity and Capital Resources
As ofJune 30, 2020 , we had total assets of$762,263 , working capital of$64,484 and an accumulated stockholders' equity of$366,544 . Our operating activities used$61,721 in cash for the six-month period endingJune 30, 2020 . Our revenues were$228,856 in the six-month period endingJune 30, 2020 compared to$13,841 in the comparable period of 2019. Management believes that the Company's cash on hand will be sufficient to fund all Company obligations and commitments for the next twelve months. Historically, we have depended on loans from our principal shareholders and their affiliated companies to provide us with working capital as required. There is no guarantee that such funding will be available when required and there can be no assurance that our stockholders, or any of them, will continue making loans or advances to us in the future. 14 AtJune 30, 2020 , the Company had loans outstanding from two related parties in the aggregate amount of$98,428 , which represents amounts loaned to the Company to pay the Company's expenses of operation. All such advances are non-interest bearing and payable on demand. The Company accrued imputed interest with 6% interest rate per annum. Imputed interest amounted$2,953 during the six months endedJune 30, 2020 . Coronavirus Pandemic
The outbreak of COVID19 coronavirus inChina starting from the beginning of 2020 has resulted reduction of working hours for the Company. The Company followed the restrictive measures implemented inChina , by suspending operation and having employees' work remotely during February andMarch 2020 . The Company gradually resumed operation and production starting inApril 2020 . The demand for our products decreased in February andMarch 2020 . The recent developments of COVID 19 are expected to result in lower sales and gross margin in 2020. Other financial impact could occur though such potential impact is unknown
at this time.
Off Balance Sheet Arrangements
We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity or capital expenditures or capital resources that is material to an investor in our securities.
Contractual Obligations and Commitments
None. Seasonality
Our operating results are not affected by seasonality.
Inflation
Our business and operating results are not affected in any material way by inflation.
Critical Accounting Policies Use of estimates The preparation of our financial statements requires management to make judgments, estimates and assumptions that affect the application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Estimates and judgments used are based on management's experience and the assumptions used are believed to be reasonable given the circumstances that exist at the time the financial statements are prepared. Actual results may
differ from these estimates. Emerging Growth Company The Company has made an election to be an emerging growth company as defined under the Jumpstart Our Business Startups Act of 2012 ("Jobs Act"). Included with this election, the Company has also irrevocably elected to use the provisions within the Jobs Act that allow companies that go public to continue to use the private company adoption date rules for new accounting policies. In this regard, the Company has made an irrevocable election to use the extended transition period provided in Securities Act Section 7(a)(2)(B) for complying with new or revised accounting standards. Should the Company obtain revenues in excess of$1 billion on an annual basis, have its non-affiliated market capitalization increase to over$700 million as of the last day of its second quarter, or raise in excess of$1 billion in public offerings of its equity or instruments directly convertible into its equity, it will forfeit its status under the Jobs Act as an emerging growth company. 15 OtherThe Securities and Exchange Commission issued Financial Reporting Release No. 60, "Cautionary Advice Regarding Disclosure About Critical Accounting Policies" suggesting that companies provide additional disclosure and commentary on their most critical accounting policies. In Financial Reporting Release No. 60, theSecurities and Exchange Commission has defined the most critical accounting policies as the ones that are most important to the portrayal of a company's financial condition and operating results, and require management to make its most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. The nature of our business generally does not call for the preparation or use of estimates. Due to the fact that the Company does not have any operating business, we do not believe that we do not have any such critical accounting policies.
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