JNBY Design Limited announced that the Group has launched a new designer fashion brand for men, 'A PERSONAL NOTE 73', in China. This brand is in pursuit of the Group's multi-brand expansion strategy and horizontal expansion of business through diversification of its brands and brand portfolio. With 'All about Personality' as its brand philosophy, the target group of clients of A PERSONAL NOTE 73 is the young community with sharp standard and judgement on uniqueness, sense of design and cultural attractiveness, and its design philosophy is 'High Street, Individualistic, Chic, Stylish''. By combining the characteristics of diversified cultures, stylish and art, this brand will adopt a playful way to capture the taste of classic and reappear it in a modern aspect, so as to provide fashion and accessories that are full of fresh idea to the young community nowadays.