The new report is available to download for free, here: izea.com/influencing-the-metaverse/
IZEA fielded the study
Key Insights for Influencers and the Metaverse:
- 60% of social media influencers see themselves as creators in virtual worlds.
- 72% say they are considering or are already making money in the metaverse.
- 85% have played virtual world games like Minecraft and Fortnite.
Key Insights for Consumer Adoption of the Metaverse:
- Top activities of those looking to participate in the metaverse include gaming (68%), exercising (53%), and watching media (48%).
- When asked what is holding consumers back from joining the metaverse, 20% said they are waiting for virtual reality (VR) technology to become more affordable and 12% are waiting for VR tech to improve.
- 66% of consumers looking to join the metaverse expect to purchase a VR device in the next three years.
Key Insights for Brand Sponsorships in the Metaverse:
- 90% of influencers and 72% of social media users support brand sponsorships in virtual world games.
- 73% of all respondents who have played virtual world games have seen sponsorships in those games, and 42.2% remember the brand names.
- Respondents named Chipotle, Coca-Cola, Clorox, Google, Marvel,
Cartoon Network , Nike,Red Bull ,Skillshare , and Skittles as brands they have seen in the metaverse.
Key Insights for Brands that are Building the Metaverse:
- 15% of social media influencers and 6% of social media users surveyed own VR devices.
- Of the consumers surveyed who already own VR devices, 50% own a PlayStation VR, and 48% own an Oculus (Meta)
Quest 2. - Consumers rank Apple and Amazon above Facebook, Microsoft, and Sony as the brands they believe will build the most compelling virtual reality experiences of the future.
“We believe the future of virtual worlds is as vast as the web itself and will fundamentally alter brand collaborations and how they are executed,” said
If you are interested in partnering with a brand or influencer, visit izea.com.
All product names, logos, and brands are the intellectual property of their respective owners. All company, product, and service names used in this press release are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership.
About IZEA
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the
Attachments
- Influencing the Metaverse
- Influencers participate in the Metaverse
- Influencer understand the Metaverse
- Metaverse brand recall
![](https://ml.globenewswire.com/media/Y2MyN2JmZTAtZGQzYS00NmY2LWEwNWMtNzkzMGQ4ZDQzY2QwLTEwMzcyODk=/tiny/IZEA-Worldwide-Inc-.png)
Martin SmithIZEA Worldwide, Inc. Phone: 407-674-6911 Email: ir@izea.com
Influencing the Metaverse
![](https://ml.globenewswire.com/media/b8df6691-5ff9-460a-8019-6e36487d2f37/medium/influencing-the-metaverse.png)
IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse.
Influencers participate in the Metaverse
![](https://ml.globenewswire.com/media/ee75ba85-e0a5-43e2-a600-f9ae68ed14ad/medium/influencers-participate-in-the-metaverse.jpeg)
56% of all influencers say they participate in the Metaverse.
Influencer understand the Metaverse
![](https://ml.globenewswire.com/media/35c3d726-6507-4782-b463-11ae5b151f41/medium/influencer-understand-the-metaverse.jpeg)
77% of influencers rate their understanding of the metaverse as somewhat or very good compared with 41% saying the same across all user types.
Metaverse brand recall
![](https://ml.globenewswire.com/media/afd22e64-2f78-4e01-be62-7124ec34719e/medium/metaverse-brand-recall.jpeg)
73% of all respondents who play virtual games say they have seen ads or sponsorships inside a virtual world, and 42.2% remember the brand.
2022 GlobeNewswire, Inc., source