The survey found that 62% of people in the
“Our
Key Insights on Amazon Purchasing Behaviour
- 73% of social media users are Amazon Prime members.
- 91% of those who make influencer-inspired purchases have made influencer-inspired purchases on Amazon.
- Over 45% of those ages 30-44 shop on Amazon at least once per week.
- 66% of 18-to-29-year-olds say video content influences their Amazon purchasing decisions the most.
Insights on How Influencers Drive Amazon Sales
- 62% of all respondents have purchased products promoted by influencers.
- 56% of
U.K. social media users have made influencer-inspired purchases on Amazon. - 91% of those who have made influencer-inspired purchases say they made such purchases on Amazon.
- Those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online.
Insights for Influencers as Consumers
- Influencers are 1.9 times more likely to purchase products on Amazon more than once per week compared to other social media users.
- 92% of influencers say they are the primary shopper in their household.
- 84% of influencers are Amazon Prime members.
Insights on How Influencers Impact Other Influencers
- 86% of influencers are likely to search on social media before making a purchase.
- 92% of influencers say they have purchased a product after seeing it being used by another influencer.
- 95% of influencers have recommended a product purchased on Amazon to someone else.
- 89% of influencers have left a positive product review on Amazon.
Results from the study, conducted in
The report is available to download for free here:
To work with IZEA as either an influencer or a marketer, visit izea.co.uk. For news and resources, follow IZEA at x.com/izea.
About
Attachment
- IZEA Report Finds 91% of
U.K. -Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon
![](https://ml.globenewswire.com/media/ZWVhNzhhNjktZWNkNy00NDAwLWEwMmYtZmY3ZGY1YzI5ZDI0LTEwMzcyODk=/tiny/IZEA-Worldwide-Inc-.png)
Nicole O’HaraIZEA Worldwide, Inc. Phone: 407-674-6911 Email: pr@izea.com
IZEA Report Finds 91% of U.K. -Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon
![](https://ml.globenewswire.com/media/2d05355d-56e5-4db3-8c43-fb7d34cec0c7/medium/izea-report-finds-91-of-u-k-based-consumers-who-make-influen.jpg)
66% of Respondents Ages 18-29 Say Video Content Influences Their Amazon Purchasing Decisions the Most
2024 GlobeNewswire, Inc., source