In The Style Group Plc announced that Sam Perkins has informed the Board of his intention to step down as Group Chief Executive Officer ("CEO"). Sam will leave In The Style on 31 December 2022. During Sam's tenure as CEO, the Group has developed and begun to implement several strategic initiatives to support the Group's future growth.

Adam Frisby, the Company's founder, will return to the role of CEO on an interim basis. Adam led the Group as CEO for nine years until January 2022. Since then, Adam has held the role of Chief Brand Officer, with responsibility for developing the Group's influencer partnerships and the brand's creative direction.