Itamar Medical Ltd. announced the appointment of Scott P. Serota to its Board of Directors. Mr. Serota’s vast experience includes two decades serving as president and CEO of the Blue Cross Blue Shield Association (BCBSA), the large health insurance provider in the U.S., covering 107 million members, or one in three of all Americans. Mr. Serota is a founding member of the National Business Group on Health’s Institute on Healthcare Costs and Solutions, a Board member of Brain Research Foundation, and an advisory board member of Paragon Biosciences.