Invibes Advertising N : devises an interactive in-feed campaign to promote Pom’Potes®’ nutritional commitments
October 12, 2023 at 07:43 am
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Press release
Invibes devises an interactive in-feed campaign to promote Pom'Potes®' nutritional commitments
Paris, 12 September 2023 - To highlight the nutritional values of the Pom'Potes® brand and raise its awareness among its target audience, Invibes and media agency Spark Foundry have deployed an engaging in-feed video campaign.
This autumn, the Pom'Potes® brand and its media agency Spark Foundry called on Invibes to strengthen the brand's image with its target audience and promote the nutritional values of its products with a Nutri-score of A.
In order to meet the brand awareness objectives, sixteen creatives were devised: eight Full Play formats and eight Invibes Survey formats. The aim of this two-stage campaign was to inform parents about the nutritional quality of Pom'Potes® products, then to ask them about their consumption habits with regard to their children and to ask their opinion about the advertisement they had previously watched.
By measuring the impact of the Full Play format through the Survey format, Invibes was able to generate engagement and positive attention from users.
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Using Invibes' proprietary targeting technology, the campaign was able to spark the interest of parents of children aged 3 to 8 while promoting the Pom'Potes® brand as a healthy product, suitable for a balanced diet, particularly at snack time.
Jérôme Mariot, Media & Digital Manager - Pom'Potes®: "This collaboration with Invibes fulfils all our expectations. We wanted to highlight our nutritional commitments to enhance the value of our products at snack time and strengthen our reputation with our target audience, and the dynamic and interactive formats proposed have enabled us to achieve these objectives."
Would you like to find out more about our in-feed formats?
Get in touch with us: sales@invibes.com
Invibes Advertising
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About Invibes Advertising
Invibes Advertising (Invibes) is an international technology company specialising in digital advertising innovation.
Founded on the philosophy that advertising efficiency comes from being truly innovative and naturally engaging to users, Invibes has developed an integrated technology platform for brands to reach consumers through impactful in-feed advertising.
Invibes delivers advertising that creates positive attention by harnessing the power of big data, innovative in-feed formats, wide reach and extensive intelligence services.
Pioneering the way in sustainable advertising, Invibes also offers a unique solution to offset campaign emissions through its Carbon-Neutral label.
In order to partner with some of the greatest brands in the world, like Amazon, Bacardi, Dell, IKEA and Toyota, we rely on even greater people. At Invibes we strive to maintain an energetic, open environment that fosters a culture of ideation, growth and #GoodVibes, that shines straight through to our clients.
Want to hear more about Invibes? Visit: www.invibes.comInvibes Advertising is listed on the Euronext Stock Exchange (Ticker: ALINV - ISIN: BE0974299316)
Read our latest press releases at:
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LinkedIn@Invibes AdvertisingX@Invibes_adv
PR Contacts :
Sami Battikh
Country Director France +33 6 09 17 46 98 sami.battikh@invibes.com
Kris Vlaemynck co-CEOkris.vlaemynck@invibes.com
Invibes Advertising
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Invibes Advertising NV published this content on 12 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 October 2023 06:42:06 UTC.
Invibes Advertising N.V. is an international technology company specialising in digital advertising innovation.
Founded on the philosophy that advertising efficiency comes from being truly innovative and naturally engaging to users, the group has developed an integrated technology platform for brands to reach consumers through impactful in-feed advertising.
Invibes Advertising N.V. delivers advertising that creates positive attention by harnessing the power of big data, innovative in-feed formats, wide reach and extensive intelligence services.
Pioneering the way in sustainable advertising, the group also offers a unique solution to offset campaign emissions through its Carbon-Neutral label.
In order to partner with some of the greatest brands in the world, like Amazon, Bacardi, Dell, IKEA and Toyota, Invibes Advertising N.V. relies on even greater people. Invibes Advertising N.V. strives to maintain an energetic, open environment that fosters a culture of ideation, growth and #GoodVibes, that shines straight through to its clients.
INVIBES ADVERTISING N.V. 
