Inuvo, Inc. Names Andrea Haldeman as Chief Revenue Officer
June 19, 2017 at 02:01 pm
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Inuvo, Inc. announced the appointment of Andrea Haldeman as Chief Revenue Officer. In this role, Haldeman will be responsible for the growth of both Inuvo's supply and demand side marketplace of publishers and advertisers. Haldeman has over 20 years' experience in data and analytics solutions. Prior to joining Inuvo, Haldeman served as SVP of InfoGroup Targeting Solutions, where she lead 45 sales professionals providing data, email, digital, and data processing solutions to enterprise companies. Haldeman also held several positions at the enterprise data, analytics and software as a service company, Acxiom, where she left as Vice President, Distribution Solutions Group.
Inuvo, Inc. is an advertising technology and services business selling information technology solutions to brands, agencies and large consolidators of advertising demand. Its products and services use analytics, data and artificial intelligence in a manner that optimizes the purchase and placement of advertising in real time. These capabilities are typically sold with services both individually and in combination with each other based on client needs. These products and services include IntentKey and Bonfire. IntentKey is an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop In-Market audiences with precision. Bonfire provides marketing and advertising solutions which can be provided directly to brands and where a collection of data, analytics, software and publishing is used to align advertising messages with consumers across websites online. The solution includes integration of numerous media placement partners.
INUVO, INC. 
