On May 18, 2021, Inuvo, Inc. was notified by Don Walker “Trey” Barrett, III, that effective May 31, 2021 he would resign his position as Chief Operating Officer of Inuvo, in order to become Chief Executive Officer of a new division of Source Digital, Inc. Inuvo has promoted two long term employees who will each report directly to Richard Howe, Chairman and Chief Executive Officer. Amir Bakhshaie, formerly Vice President – IntentKey, has been promoted to Senior Vice President – IntentKey and Dana Robbins, formerly Vice President – ValidClick, has been promoted to Senior Vice President – ValidClick.
Inuvo, Inc. is an advertising technology and services business selling information technology solutions to brands, agencies and large consolidators of advertising demand. Its products and services use analytics, data and artificial intelligence in a manner that optimizes the purchase and placement of advertising in real time. These capabilities are typically sold with services both individually and in combination with each other based on client needs. These products and services include IntentKey and Bonfire. IntentKey is an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop In-Market audiences with precision. Bonfire provides marketing and advertising solutions which can be provided directly to brands and where a collection of data, analytics, software and publishing is used to align advertising messages with consumers across websites online. The solution includes integration of numerous media placement partners.